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TRAFFIC CLUB AND COMMERCIAL COMPLEX PROJECT

Site Description: Six plots of land, located southwest of Charman-Niayesh Highways Junction, Saadat Abad, Tehran, covering 22,785 m² in total, and having the approximate dimensions of 228 m x 100 m.

Project Specifications:

1.      Surface Area of Lands: Six plots of land, situated next to each other at southwest of Charman-Niayesh Highways Junction, totally covering 22,785 m² in total, having the approximate dimensions of 228 m x 100 m.

2.      Bases for Planning & Design of the Project (cultural, cinema and commercial complex): Experience of other countries in propagating the traffic culture – Innovation in the enhancement and development of urban traffic culture – Administrative Bylaws of Article 30, Budget Act 1999, approved by the Council of Ministers – International standards – Architectural and urban planning rules and criteria set by the Municipality and the Housing Ministry.

3.      Object of Project and Its Specifications (cultural, cinema and commercial complex): A traffic club consisting of (a) a permanent traffic exhibition; (b) an illustrated traffic information hall; (c) computerized traffic section; (d) traffic training section along with children’s playground; (e) festivals and contests section, plus a drive-in cinema, a commercial complex and a restaurant totally in five stories, as well as a multi-story parking lot.

As you are aware, traffic is one of the biggest problems of such metropolises as Tehran. Every day, all of us are somehow entangled with the problem of traffic jams, which have tended to exhaust and irritate us on many days. We have always thought that there is no solution to this problems, but it is interesting to know that this problem has been solved in many countries of the world by joint planning and efforts of executive authorities, non-governmental institutions, the private sector and the cooperation of civilians. One of the most important points in solving the problem of traffic jams is the issue of propagating the culture of observing safety in driving and on roads. To this end, certain European countries have tried to teach and institutionalize the culture of traffic and road safety for pedestrians, passengers or drivers during the childhood of their citizens by establishing special traffic clubs or schools for children and school pupils. One of the objectives pursued by such centers is providing children and pupils with information on safety and reduction of risks arising from driving and passing through roads. In the long run, this will lead to an enhancement of the culture of road and driving safety. The results attained from such clubs show that, for instance, in Scandinavian countries there has been an average 20% reduction in the injuries caused by car accidents among children aged 4 to 6. In Sweden, this figure has reached as high as 77%. Among the main results and achievements of such clubs, mention can be made of the following:

1.      Reducing the number children who play in streets.

2.      Training parents on how to take care of their children and how to teach their children to take care of themselves.

3.      Acquainting children with road signs on roads and at roadsides.

4.      Increasing the number of children who choose safe routes for walking and safe places for playing.

5.      Providing children with useful information on how to safely cross or pass through streets and roads.

6.      Creating greater interest in children to go out with someone older than themselves.

The Traffic Club proposed by Samin Ista not only focuses on children, but also includes programs for adults. Such a center will be designed and constructed in Iran for the very first time.

As the culture of urban traffic is unfortunately quite low among the adults of our society, the Traffic Club also offers a number of programs for them. The main goals of these programs include:

1.      Respecting traffic and driving rules and regulations as a value and established habit

2.      Expanding the spirit of cooperation and synergy of Iranian and Islamic society toward the urban traffic culture.

3.      Demonstrating the high risks and great damages arising from violation of the said rules and regulations while the number of vehicle on the roads are increasing by the day.

4.      Demonstrating the effects of the violation of basic regulations on the roads across the country.

5.      Acquainting people with the latest scientific achievements on urban traffic issues in the world to a greater extent.